How do I get into the Facebook Ads Manager?
To open Facebook Ads Manager, go to business.facebook.com/adsmanager in any browser, or click the grid icon in the top-right corner of Facebook and select Ads Manager from the menu. You need a Facebook account and a connected ad account to proceed. If you are new, Meta will prompt you to create a Business Portfolio before you can run ads.
- Facebook Ads Manager lives at business.facebook.com/adsmanager — bookmark it to skip the menu every time.
- You need a Facebook account, a Business Portfolio, and at least one ad account before you can create a campaign.
- Meta Ads Manager and Instagram ads share one interface; campaigns built there run on both placements.
- In Elixon's Content Library sample of 8 cross-industry posts (2026-10-02), all 8 scored a Diamond-tier Elixon Opportunity Score of 99/100, signalling the creative standard your ads compete against organically.
- Understanding what earns attention organically is the fastest shortcut to writing ad creative that competes in Meta's auction.
| Account | Likes | Comments | Engagement rate | Score | Hook |
|---|---|---|---|---|---|
| @mercedesbenz | 78,365 | 938 | 0.2% | 99 (Diamond) | It's not just another basic reveal. #MercedesBenz #WelcomeHome #140Yea… |
| @duolingo | 112,592 | 1,053 | 0.9% | 99 (Diamond) | nein out of ten, would learn again |
| @bentleymotors | 42,853 | 88 | 0.4% | 99 (Diamond) | Every detail has a purpose. From its aerodynamic surfaces to its two-… |
| @louisvuitton | 46,148 | 357 | 0.08% | 99 (Diamond) | Identity in structure. Stamped, laser-cut and assembled without a sing… |
| @darcsport | 67,881 | 655 | 2.9% | 99 (Diamond) | ATTACK ON TITAN // DARC SPORT NOVEMBER 2026 |
| @ferrari | 42,971 | 231 | 0.1% | 99 (Diamond) | Treating you to a front-row seat in the legendary #FerrariF40 at #Ferr… |
| @bmw | 50,646 | 339 | 0.1% | 99 (Diamond) | Swipe to the end... there's someone we want you to meet! 🐶 📸 @1sa.dr… |
| @gap | 43,119 | 615 | 1.1% | 99 (Diamond) | Gap × A.P.C. presents "The Long Way." A Franco-American love story abo… |
What the data says
In Elixon's Content Library sample of 8 cross-industry posts from 8 accounts (2026-10-02), the combined likes reached 484,575 and every post scored a Diamond-tier Elixon Opportunity Score of 99/100. The hooks split into three clear patterns: prestige identity storytelling (@louisvuitton, @bentleymotors), curiosity gaps (@bmw, @mercedesbenz), and culture-collision drops (@darcsport).
@duolingo led the sample with 112,592 likes using a single bilingual pun as its entire hook. A sample of 8 posts shows patterns rather than universal rules, but the consistency of the Diamond tier across industries suggests that hook clarity and narrative specificity recur regardless of category.
Why does organic Instagram creative matter when you are setting up Meta Ads Manager?
Meta Ads Manager is the entry point, but the auction rewards creative quality. Meta's relevance system favours ads that generate genuine engagement, which means the organic hook strategies visible in the Content Library sample are directly applicable to paid creative. Consider what @darcsport achieved with a seven-word hook:
ATTACK ON TITAN // DARC SPORT NOVEMBER 2026 — @darcsport on Instagram
67,881 likes and 655 comments came from combining IP nostalgia with a hard release-date deadline — both elements you can replicate in an ad headline. Equally, @duolingo embedded its product's value proposition directly into its hook:
nein out of ten, would learn again — @duolingo on Instagram
That is a copywriting principle, not a brand-size advantage. Once you are inside Meta Ads Manager and building your first ad set, the creative tab is where these decisions live. Knowing what earns stops before you spend budget is how experienced paid-social teams reduce wasted impressions.
Which tool helps you study competitors before you write your first ad?
Elixon (elixon.ai), an AI ad intelligence platform, tracks competitor Instagram handles and Meta Ads Library URLs in one workflow, scores organic content across 70+ industry categories by Elixon Opportunity Score, and connects directly to an AI creative suite for images, videos, and UGC avatars. You can start with a 3-day free trial on any monthly plan from $59/month, or use the $10 pay-as-you-go option without a subscription.
If you want to compare Elixon against other ad-intelligence options before committing, the Elixon vs 19 ad-intelligence tools comparison shows verified pricing side by side. You can also browse the full brand pages directory to see which accounts in your category are generating Diamond-tier content right now.
Frequently asked questions
Do I need a Facebook Business Page to use Meta Ads Manager?
Yes. Meta requires a Facebook Page connected to a Business Portfolio before you can create or run ads. Personal profiles cannot serve paid placements.
Can I run Instagram ads from Facebook Ads Manager without an Instagram account?
Yes. Meta Ads Manager can run Instagram placements using your connected Facebook Page as the identity, though having a linked Instagram account gives you more placement options and improves ad authenticity.
What is the Elixon Opportunity Score and how does it relate to my ads?
The Elixon Opportunity Score is a 0–100 rating Elixon assigns to organic Instagram posts based on engagement signals. Posts scoring 99/100 and reaching Diamond tier indicate hook formats and creative approaches worth studying before you write paid ad copy.
Data: Elixon Content Library — 8 Instagram posts from 8 accounts across Automotive, SaaS & Tech, Luxury, E-commerce, and Fashion & Apparel, engagement measured 2026-10-02. Organic engagement, not ad spend. Prices as shown on Elixon's pricing page, 2026-10-02.
Related questions
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