What's working on Instagram, brand by brand
43 tracked accounts with at least 10 posts and 3 scored opportunities. Each page lists the posts that earned the most engagement, the hook types Elixon found behind them, and how much of the account's output is video. Organic engagement only, never ad performance.
Automotive
@lamborghini23 posts · 20 scored · avg 82K likes · 13% video · 50M followers@porsche25 posts · 17 scored · avg 133K likes · 56% video · 34M followers@bmw18 posts · 9 scored · avg 98K likes · 44% video · 39M followers@mercedesbenz36 posts · 4 scored · avg 34K likes · 61% video · 39M followers@topgear10 posts · 4 scored · avg 260K likes · 60% video · 8.0M followers@rollsroycecars12 posts · 4 scored · avg 26K likes · 58% video · 11M followers@teslamotors11 posts · 3 scored · avg 49K likes · 82% video · 9.4M followers@audi18 posts · 3 scored · avg 18K likes · 50% video · 6.2M followers
Beauty
@hudabeauty18 posts · 11 scored · avg 189K likes · 94% video · 55M followers@fentybeauty13 posts · 7 scored · avg 30K likes · 77% video · 13M followers@dermatologysurgeon22 posts · 6 scored · avg 18K likes · 91% video · 500K followers@theordinary19 posts · 5 scored · avg 1.7K likes · 79% video · 3.0M followers@yslbeauty18 posts · 3 scored · avg 17K likes · 22% video · 13M followers@guccibeauty22 posts · 3 scored · avg 18K likes · 50% video · 4.2M followers
Ecommerce
Education
Fashion
Fitness
Food & beverage
Home & furniture
Luxury
@cartier26 posts · 7 scored · avg 14K likes · 69% video · 16M followers@louisvuitton25 posts · 7 scored · avg 20K likes · 72% video · 55M followers@tiffanyandco26 posts · 6 scored · avg 13K likes · 35% video · 17M followers@prada19 posts · 6 scored · avg 59K likes · 63% video · 34M followers@ysl10 posts · 3 scored · avg 37K likes · 50% video · 14M followers