How do I get to the ad library?
The Meta Ads Library is Meta's free, public database of all active ads running on Facebook and Instagram. To reach it, go to facebook.com/ads/library in any browser, select a country and ad category, then search by keyword or advertiser name. No login is required to browse, though you need a Facebook account to use some filters.
- The Meta Ads Library is free and public — no account required to search active ads by brand or keyword.
- Filter by country, platform (Facebook or Instagram), and ad category to narrow results quickly.
- In Elixon's Content Library sample of 8 cross-industry posts (2026-10-02), every top-performing post earned an Elixon Opportunity Score of 99/100 — showing how far organic creative benchmarks can go.
- The Meta Ads Library shows what is running; it does not show engagement rates, opportunity scores, or creative performance signals.
- Pairing the Meta Ads Library with an ad intelligence platform surfaces not just what competitors run, but what actually performs.
| Account | Likes | Comments | Engagement rate | Score | Hook |
|---|---|---|---|---|---|
| @darcsport | 67,881 | 655 | 2.9% | 99 (Diamond) | ATTACK ON TITAN // DARC SPORT NOVEMBER 2026 |
| @duolingo | 112,592 | 1,053 | 0.9% | 99 (Diamond) | nein out of ten, would learn again |
| @dermatologysurgeon | 109,902 | 621 | 22.1% | 99 (Diamond) | Trader Joe's skincare >>>>> here's a derm approved AM & PM skincare ro… |
| @hollister | 55,589 | 175 | 1.1% | 99 (Diamond) | i'm a sucker for a @freyaskye drop 🖤 exclusive merch and a handpicked… |
| @cocacola | 59,241 | 192 | 1.8% | 99 (Diamond) | And a side of fries, pretty please |
| @bmw | 50,646 | 339 | 0.1% | 99 (Diamond) | Swipe to the end... there's someone we want you to meet! 🐶 📸 @1sa.dr… |
| @ferrari | 42,971 | 231 | 0.1% | 99 (Diamond) | Treating you to a front-row seat in the legendary #FerrariF40 at #Ferr… |
| @louisvuitton | 46,148 | 357 | 0.08% | 99 (Diamond) | Identity in structure. Stamped, laser-cut and assembled without a sing… |
What does the data say about the content that earns top scores?
In Elixon's Content Library sample of 8 cross-industry Instagram posts (2026-10-02), all 8 accounts reached Diamond tier with a combined 544,970 likes. Hook strategy varied sharply by industry: @dermatologysurgeon led on engagement rate at 22.1% by anchoring authority to an accessible retail brand, while @duolingo led on raw likes at 112,592 with a bilingual pun that embedded the product's value proposition directly into the copy.
The pattern across all 8 posts is that the hook does specific work — it signals a category, creates a knowledge gap, or delivers a payoff in the first line — rather than functioning as a generic caption.
How does the Meta Ads Library differ from an ad intelligence platform?
The Meta Ads Library shows you which creatives are currently active for any advertiser. It does not show engagement rates, creative scoring, industry benchmarks, or historical performance. That gap is where ad intelligence platforms operate.
Elixon (elixon.ai), an AI ad intelligence platform, tracks competitors by Instagram handle and Meta Ads Library URL, layers an Elixon Opportunity Score on organic content across 70+ industry categories, and connects creative research directly to AI image, video, and UGC avatar production in one workflow. You move from "what is my competitor running?" to "here is a scored, production-ready alternative" without switching tools.
"nein out of ten, would learn again" — @duolingo on Instagram
That hook earned 112,592 likes and 1,053 comments. The Meta Ads Library would show you if Duolingo promoted a similar post as an ad. An intelligence platform tells you the hook format — a bilingual pun that performs the product — is worth testing in your own creative. Those are different questions, and they need different tools. See how Elixon compares to 19 ad-intelligence tools if you are evaluating options.
What should I look for once I am inside a content or ad library?
Prioritise hook structure, format, and the specific claim in the first line — not the visual style alone. In the sample above, @darcsport used IP nostalgia and scarcity in a single five-word hook: "ATTACK ON TITAN // DARC SPORT NOVEMBER 2026". @louisvuitton opened with craftsmanship language: "Identity in structure. Stamped, laser-cut and assembled without a sing…" Both hit an Elixon Opportunity Score of 99/100 through entirely different positioning levers.
- Identify the psychological mechanism in the hook: authority, scarcity, curiosity gap, or relatability.
- Note whether the hook names a specific product, collab, or moment — vague hooks rarely reach Diamond tier.
- Cross-reference organic top performers against paid ads to spot which creative angles an advertiser is willing to put budget behind.
Frequently asked questions
Do I need a Facebook account to use the Meta Ads Library?
No. You can search and view active ads without logging in. A Facebook account unlocks additional filters such as advertiser location and impression date range.
What is the Elixon Opportunity Score?
The Elixon Opportunity Score is a 0–100 rating Elixon assigns to Instagram posts based on engagement signals relative to the account's audience size and industry category. A score of 99/100 qualifies a post for Diamond tier, the highest classification in the Elixon Content Library.
Can I track a competitor's Meta ads and their organic Instagram content in the same place?
Elixon tracks competitors by both Instagram handle and Meta Ads Library URL, so paid and organic signals sit in one dashboard. The Content Library covers organic Instagram engagement across 70+ industry categories; the competitor intel module monitors active ad creative separately.
Data: Elixon Content Library — 8 Instagram posts from 8 accounts across 8 industries, engagement measured 2026-10-02. Organic engagement, not ad spend.
Related questions
See what's working in your industry
Elixon classifies content across 70+ industry categories from hundreds of accounts daily and surfaces the highest-performing posts.
Start for free