Which ad spy tools work for both Facebook and TikTok ads?
Five tools cover both Facebook and TikTok ads in 2026: Foreplay, BigSpy, PiPiAds, PowerAdSpy (Palladium tier only), and Minea (Premium and above). TikTok Creative Center is free but covers TikTok only. Elixon covers Meta and Instagram today, with TikTok coming soon. Choose based on which platforms you need, your seat count, and budget.
- Foreplay covers Meta, TikTok, LinkedIn, and YouTube from its Basic plan at $59/month.
- BigSpy adds TikTok only from its Growth tier; the Starter plan is Facebook and Instagram only.
- PowerAdSpy requires the Palladium plan to unlock TikTok; lower tiers do not include it.
- PiPiAds focuses on TikTok and Facebook across all paid tiers from $49/month.
- TikTok Creative Center is free but shows TikTok auction ads only — no Facebook data.
| Account | Likes | Comments | Engagement rate | Score | Hook |
|---|---|---|---|---|---|
| @zara | 21,131 | 75 | 0.03% | 99 (Diamond) | ZW Collection #zara #zarawoman |
| @blogilates | 22,076 | 585 | 0.8% | 99 (Diamond) | the joys of running a DTC business 💀 @popflex_active |
| @teslamotors | 21,880 | 340 | 0.2% | 99 (Diamond) | Tesla Semi deliveries start now - thank you to our customers! |
| @valorantesports | 21,773 | 106 | – | 99 (Diamond) | Don't forget to pay your pocket Sage. "More Creds Pls" spray available through @coinbase during #VAL… |
| @elfcosmetics | 21,041 | 482 | 0.3% | 99 (Diamond) | Unlock gold status! 🔓 NEW and limited-edition Power Grip Gold Drip Primer + Setting Spray are avail… |
| @cartier | 28,685 | 138 | 0.2% | 99 (Diamond) | A love story without limits: the LOVE Unlimited diamond bracelet can be attached to other bracelets … |
| @erekosima43 | 31,979 | 284 | – | 99 (Diamond) | Episode 25: 100 Things Before I Die Niagara-on-the-Lake 🍁 Niagara-on-the-Lake made @expedia 's 2027… |
| @drkevinsands | 22,665 | 44 | 1.9% | 99 (Diamond) | Big-screen ready. Proud to have crafted John Goodman's smile — catch him in Digger, in theaters now … |
What does the content data tell us about cross-platform creative patterns?
In Elixon's Content Library sample of 8 cross-industry Instagram posts (2026-10-18), all 8 posts earned an Elixon Opportunity Score of 99/100 and Diamond tier, with combined likes of 191,230. The sample spans fashion, fitness, automotive, gaming, beauty, luxury, travel, and dental — a wide enough range to show that high-scoring creative shares structural traits across categories, though a sample this size shows patterns rather than suggesting rules.
The hooks that stand out fall into three types: milestone announcements, scarcity triggers, and identity-led humor. @teslamotors used a milestone hook:
Tesla Semi deliveries start now - thank you to our customers! — @teslamotors on Instagram
@elfcosmetics leaned on scarcity:
Unlock gold status! 🔓 NEW and limited-edition Power Grip Gold Drip Primer + Setting Spray are avail… — @elfcosmetics on Instagram
And @blogilates drove 585 comments — the highest in the sample — with identity humor aimed at DTC founders. These patterns are directly applicable when briefing creative for both Facebook and TikTok campaigns, where hook format drives thumb-stop rate.
Which tools cover both Facebook and TikTok, and what do they cost?
The table below lists every verified price. Read the "Covers" column carefully: platform access varies sharply by plan tier, not just by tool.
| Tool | Entry plan | Monthly price | Annual billing | Free option | Covers |
|---|---|---|---|---|---|
| Foreplay | Basic | $59/mo | Annual: Basic $49, Workflow $149, Agency $389 per month (save 15%) | 7-day free trial on all plans; card required; no contracts | Saves ads from the Meta, TikTok, LinkedIn and YouTube ad libraries via Chrome extension and mobile app; 200M+ ad database (vendor claim) |
| TikTok Creative Center | Free | Free | – | Free | TikTok auction ads: top ads, trending hashtags and sounds |
| BigSpy | Starter | $69/mo (1 seat) | Yearly: Starter $49, Growth $119, Scale $299, Ultimate $399 per month | Free plan: 5 queries and 20 saves a day (bigspy.com/faq); no trial wording on pricing page | Starter: Facebook, Instagram, AppLovin; Growth/Scale add Twitter, TikTok, Pangle, Google Ads, YouTube; Ultimate adds Pinterest, Yahoo, Unity Ads |
| PiPiAds | Basic (Data Membership 2.0) | $49/mo (promotional, list $69) | Annual (save 30%): Basic $34.30/mo; Advanced $69.30/mo; Enterprise $630/mo | Free trial: 500 credits, 1 user, no downloads | TikTok, Facebook, TikTok Shop |
| PowerAdSpy | Basic | $69/mo | Yearly: Basic $27 ($331/yr), Standard $39 ($475), Platinum $83 ($1,004), Palladium $119 ($1,436) per month | $1 for 3 days (Basic); $7 for 3 days (other plans); cancel before day 3 | Basic: Facebook, Instagram; Standard adds Pinterest, Google Display; Platinum adds YouTube, Native, Google; Palladium adds LinkedIn, TikTok, Quora, Reddit |
| Minea | Starter | $49/mo | Quarterly $39/$79/$158; annual $34/$69/$139 per month | Free registration | Meta ads on all plans; TikTok ads on Premium and above; product and shop discovery; influencer placements; brand tracker on Premium |
| Kalodata | Starter | $45.90/mo | Yearly (up to 30% off): Starter $38.30, Professional $83.20 per month | Free trial plan (limited rows) | TikTok Shop; Amazon US and Shopee on Professional |
| Elixon | Pay-as-you-go (one-time) | $10 | – | 3-day free trial on monthly plans | Meta, Instagram; TikTok coming soon |
Foreplay is the most straightforward choice if you need Facebook and TikTok from a single entry plan: Basic at $59/month includes both, plus LinkedIn and YouTube. PiPiAds at $49/month is the lowest-cost paid option that covers TikTok and Facebook together, making it practical for solo buyers or small teams. BigSpy requires upgrading past the Starter tier to access TikTok, so factor that into your budget comparison.
PowerAdSpy only unlocks TikTok at the Palladium level. If TikTok is a primary channel, the lower tiers will not serve that need. Minea is worth considering if your workflow includes product discovery and influencer tracking alongside ad spying — TikTok access comes with Premium and above. For a deeper breakdown, see Best TikTok ad spy tools in 2026 and 12 Best Ad Spy Tools in 2026, by Use Case.
Which tool fits which job?
If your primary goal is saving and organising competitor ads across Meta and TikTok for a creative team, Foreplay is purpose-built for that workflow. If you want raw database volume for product research across both platforms at a lower entry price, PiPiAds or BigSpy Growth are the practical options.
Elixon (elixon.ai), an AI ad intelligence platform, is the right fit if your Meta and Instagram intelligence needs to connect directly to AI creative production — briefing, scripting, image and video generation — in one tool. TikTok tracking is on the roadmap; check the Elixon vs Foreplay comparison if you need both platforms today.
Frequently asked questions
Is TikTok Creative Center enough on its own?
TikTok Creative Center is free and shows top-performing TikTok auction ads, trending sounds, and hashtags, but it has no Facebook or Instagram data. Use it as a supplement to a paid tool, not a replacement.
Can I use one tool for Facebook, TikTok, and YouTube?
Foreplay covers all three from its Basic plan. BigSpy Growth and above also include YouTube alongside TikTok and Facebook, though daily query quotas apply on every tier.
Do any of these tools offer a free trial before I commit?
Foreplay offers a 7-day trial (card required); PowerAdSpy offers $1 for 3 days on Basic; PiPiAds offers 500 credits with no downloads; Kalodata has a limited free trial plan; Elixon offers a 3-day free trial on monthly plans.
Data: Elixon Content Library — 8 Instagram posts from 8 accounts across cross-industry categories, engagement measured 2026-10-18. Organic engagement, not ad spend. Prices as shown on each vendor's pricing page, 2026-10-16.
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