What's working in @charlottetilbury's Instagram content
Elixon has tracked 22 public posts from @charlottetilbury (7.1M followers) between 28 August 2026 and 1 October 2026. They average 11,863 likes and 237 comments; 86% are video. 4 posts scored as ad-creative opportunities, 4 of them Diamond tier.
Which @charlottetilbury posts earned the most engagement?
The five most-liked posts in the tracked window. The best of them reached 41,545 likes, about 0.17% of the account's followers on an average post. Captions are quoted from the public posts; links open on Instagram.
What patterns does Elixon see in @charlottetilbury's best posts?
Elixon classifies the hook of every scored post. Across 4 scored @charlottetilbury posts the most common hook types are:
- celebrity or creator collab4 posts
The account's dominant format is video (86% of tracked posts). Scores are computed from the post's engagement and Elixon's read of its purchase-intent signals; they describe organic posts, not ads.
Why did the top-scored posts work?
Score 99/100 · celebrity or creator collab · analysed 3 October 2026 · post“A radiant bride, a magical weekend and two unforgettable beauty looks 🤍”
Celebrity social proof at a peak emotional life event (wedding), combined with professional MUA validation and aspirational 'natural beauty' language, makes this post deeply persuasive without feeling like an ad.
Score 99/100 · celebrity or creator collab · analysed 31 August 2026 · post“✨🪽 GET GRACE'S FLAWLESS LA LOOK! 🪽✨ — Celebrity-hosted event glam reveal with product secrets swipe-through”
This post fires on multiple high-engagement cylinders simultaneously: (1) Celebrity social proof via a recognizable talent @gracevanpatten creates aspirational pull, (2) The "SWIPE to discover the secret" mechanic drives carousel engagement and dwell time, (3) Sensory-rich, emotion-loaded copy ("ULTRA-FINE," "LIGHT-AS-AIR," "VELVETY," "HEART-SHAPED") activates tactile craving before the product is…
Score 94/100 · celebrity or creator collab · analysed 3 October 2026 · post“🎭✨ NEW! HOLLYWOOD HOLIDAY WONDERLAND! STARRING: CHRISTINA AGUILERA ✨🎭 — Darlings, it's GLOW TIME!”
This post exploded because it stacked multiple high-impact virality levers simultaneously: (1) A-list celebrity collab (Christina Aguilera) drives instant credibility and mass reach. (2) Theatrical, show-stopping visual identity — glitter dress, velvet curtains, marquee stars — creates a cinematic fantasy that stops the scroll. (3) Holiday urgency + exclusivity ("BIGGEST CAMPAIGN YET") triggers FO…
Analysis text is Elixon's own, generated from the public post and its engagement.
Frequently asked questions
How many of @charlottetilbury's posts does Elixon track?
22 posts published between 28 August 2026 and 1 October 2026, 17 of them in the last 30 days. Elixon ingests the account's most recent public Instagram posts on a rolling schedule.
What does an Elixon Opportunity Score mean?
Each tracked post is scored from 0 to 100 on how usable its hook and format are for a paid ad in the same category. 4 of @charlottetilbury's posts have been scored; 4 reached the Diamond tier (80+), and the highest score is 99.
Are these ad results?
No. Everything on this page describes organic Instagram engagement (likes and comments on public posts). It is not ad spend, ad reach or ad performance data.
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Start for freeSource: public Instagram posts by @charlottetilbury, read by Elixon between 28 August 2026 and 1 October 2026. Likes and comments are the counts at the time each post was read. Elixon is not affiliated with charlottetilbury.