What's working in @maccosmetics's Instagram content
Elixon has tracked 30 public posts from @maccosmetics (23M followers) between 27 August 2026 and 6 October 2026. They average 13,575 likes and 348 comments; 57% are video. 3 posts scored as ad-creative opportunities, 3 of them Diamond tier.
Which @maccosmetics posts earned the most engagement?
The five most-liked posts in the tracked window. The best of them reached 111,421 likes, about 0.06% of the account's followers on an average post. Captions are quoted from the public posts; links open on Instagram.
What patterns does Elixon see in @maccosmetics's best posts?
Elixon classifies the hook of every scored post. Across 3 scored @maccosmetics posts the most common hook types are:
- nostalgia1 post
- crave shot1 post
- celebrity or creator collab1 post
The account's dominant format is video (57% of tracked posts). Scores are computed from the post's engagement and Elixon's read of its purchase-intent signals; they describe organic posts, not ads.
Why did the top-scored posts work?
Score 99/100 · nostalgia · analysed 7 October 2026 · post“Welcome back, Frost Lipstick. Our cult classic returns with more shades than ever.”
This post exploded because it masterfully layered NOSTALGIA (cult classic return) with NEWNESS (more shades than ever), creating a powerful push-pull tension that triggers both FOMO and belonging. The editorial-grade visual — extreme close-up, dramatic goth-glam makeup, star face tattoo, crescent moon hair clip — is thumb-stopping and deeply aspirational. A celebrity MUA co-sign (@erinparsonsmakeu…
Score 99/100 · celebrity or creator collab · analysed 3 October 2026 · post“ICYMI: @paintedbyesther x @olandria took over Milan Fashion Week. Swipe to see some of their best looks.”
This post went viral because it fused high-fashion credibility (Milan Fashion Week + designer runway names) with aspirational beauty looks tied to real, shoppable products. The influencer duo collab created a social proof double-punch — fans of both creators engaged immediately. The swipe mechanic drove carousel engagement. Specific product call-outs with shade names ("Candy Yum Yum," "Diva," "Nig…
Score 99/100 · crave shot · analysed 10 September 2026 · post“Star quality meets true skin radiance.”
This post went viral (85K+ likes) by fusing aspirational celebrity/influencer identity with a tangible skin benefit — radiance. The phrase "Star quality" elevates the product beyond cosmetics into a lifestyle status symbol, while "true skin radiance" grounds it in a believable, skin-first beauty outcome.
Analysis text is Elixon's own, generated from the public post and its engagement.
Frequently asked questions
How many of @maccosmetics's posts does Elixon track?
30 posts published between 27 August 2026 and 6 October 2026, 25 of them in the last 30 days. Elixon ingests the account's most recent public Instagram posts on a rolling schedule.
What does an Elixon Opportunity Score mean?
Each tracked post is scored from 0 to 100 on how usable its hook and format are for a paid ad in the same category. 3 of @maccosmetics's posts have been scored; 3 reached the Diamond tier (80+), and the highest score is 99.
Are these ad results?
No. Everything on this page describes organic Instagram engagement (likes and comments on public posts). It is not ad spend, ad reach or ad performance data.
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Start for freeSource: public Instagram posts by @maccosmetics, read by Elixon between 27 August 2026 and 6 October 2026. Likes and comments are the counts at the time each post was read. Elixon is not affiliated with maccosmetics.