Competitor Ad Audit Checklist

Interactive checklist for a structured competitor ad audit. Track your progress and export findings.

Competitor name

Progress0/20 (0%)

0/5

Check Meta Ad Library for active ads

Check TikTok Creative Center for ads

Check Google Ads Transparency Center

Check LinkedIn Ad Library

Note which platforms they are NOT on

0/5

Screenshot 3-5 top-performing ads per platform

Note video vs. static vs. carousel ratio

Identify their primary hook/opening pattern

Check if they use UGC or produced content

Note their CTA copy and frequency

0/5

What is their primary value proposition?

Which pain points do they target?

What social proof do they use (reviews, logos, numbers)?

What offers/promotions are they running?

How do they differentiate from other competitors?

0/5

Click through 3-5 ads to landing pages

Note page structure and conversion flow

Check if they use long-form vs. short-form pages

Identify their lead capture method (form, chat, demo)

Check page speed and mobile experience

Downloads as a .txt file

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