What's working in @makeupbymario's Instagram content
Elixon has tracked 38 public posts from @makeupbymario (14M followers) between 24 August 2026 and 18 October 2026. They average 7,522 likes and 111 comments; 68% are video. 3 posts scored as ad-creative opportunities, 3 of them Diamond tier.
Which @makeupbymario posts earned the most engagement?
The five most-liked posts in the tracked window. The best of them reached 32,816 likes, about 0.05% of the account's followers on an average post. Captions are quoted from the public posts; links open on Instagram.
What patterns does Elixon see in @makeupbymario's best posts?
Elixon classifies the hook of every scored post. Across 3 scored @makeupbymario posts the most common hook types are:
- transformation2 posts
- limited drop (FOMO)1 post
The account's dominant format is video (68% of tracked posts). Scores are computed from the post's engagement and Elixon's read of its purchase-intent signals; they describe organic posts, not ads.
Why did the top-scored posts work?
Score 99/100 · transformation · analysed 17 October 2026 · post“BRING OUT BLUE EYES — Mario creates a neutral brown eye look to intensify blue eyes. But it doesn't stop there — bronzer, blush, and lip color add balance and t”
This post works because it speaks directly to a specific eye color audience (blue eyes), making viewers feel seen and personally targeted. The "intensify" language implies transformation without being over-the-top. The full-face storytelling (eyes → bronzer → blush → lip) creates a complete-look journey that drives multi-product discovery and purchase intent. A celebrity MUA's name adds instant au…
Score 99/100 · limited drop (FOMO) · analysed 12 October 2026 · post“MASTER THE ART OF GIFT GIVING”
This post blends gifting culture with exclusivity and urgency. The "limited-edition" framing triggers FOMO, while the early access mechanic rewards loyal followers and drives app engagement. The aspirational copy ("Master the Art") elevates the act of gifting from transactional to emotional, making it feel premium. The dual audience appeal — gift givers AND self-purchasers ("Treat yourself or some…
Score 99/100 · transformation · analysed 7 October 2026 · post“THE LIFTED LOOK — Learn how to create a discreetly lifted and elongated eye with pro tools and products. Add concealer and blush to lift the entire look and tie”
This post works on multiple levels: (1) It leads with an aspirational transformation — 'the lifted look' implies youth, structure, and beauty without surgery. (2) It uses 'discreetly' to signal subtle, natural results — appealing to women who want enhancement without looking overdone. (3) The behind-the-scenes brush application shot triggers ASMR-like visual satisfaction and credibility. (4) The l…
Analysis text is Elixon's own, generated from the public post and its engagement.
Frequently asked questions
How many of @makeupbymario's posts does Elixon track?
38 posts published between 24 August 2026 and 18 October 2026, 16 of them in the last 30 days. Elixon ingests the account's most recent public Instagram posts on a rolling schedule.
What does an Elixon Opportunity Score mean?
Each tracked post is scored from 0 to 100 on how usable its hook and format are for a paid ad in the same category. 3 of @makeupbymario's posts have been scored; 3 reached the Diamond tier (80+), and the highest score is 99.
Are these ad results?
No. Everything on this page describes organic Instagram engagement (likes and comments on public posts). It is not ad spend, ad reach or ad performance data.
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Start for freeSource: public Instagram posts by @makeupbymario, read by Elixon between 24 August 2026 and 18 October 2026. Likes and comments are the counts at the time each post was read. Elixon is not affiliated with makeupbymario.